A Brief History
From paper to digital marketing
What started as a coupon magazine, soon turned into a full service marketing agency speailizing in digital marketing.
Joseph Panicci
FOUNDER AND MARKETING EXPERT
Est. 2013
NO LONGER PUBLISHED
Savvy Senior Discount Magazine.
In 2013, Joseph Panicci had an idea for a fun coupon magazine that could mail exclusively to senior community homes. So he walked door-to-door on route 37 in Toms River, NJ, selling ad space to what would become the Savvy Senior Discount Magazine. This publicaiton featured coupons and ads from local business, along with fun games and riddles enjoyed by thousands.
Toms River, Brick, Lakewood, & Manchester
Mailed to 20,000 homes!
When the Savvy Senior first started it mailed to 3,000 senior community homes in Toms River, NJ. As the magazine grew in popularity, it mailed to over 20,000 homes in Toms River, Brick, Lakewood, and Manchester New Jersey. As of 2023, the Savvy Senior is no longer published.
The evolution of savvy
Our Transition to Digital Marketing
The Savvy Senior began landing in mailboxes fall of 2013 and published every other month until 2023. Over the course of those 10 years, Joseph began providing additional marketing services for the advertisers in the magazine. Many of those advertisers requested website development, social media management, google ads, and a long list of other services.
So as the years went on, Joseph had two sides to his business, the magazine, and the digital marketing services. In 2023, the decision was made that the magazine had sadly ran its course and savvy would continue on as soly a marketing agency, concentrating on lead generation through digital marketing.
Today, savvy is proud to provide marketing services for local businesses, helping them to achieve their goals.
“Though marketing has become highly technical work, I find that the basic principals I learned in the days I published the Savvy Senior still ring true in the digital world.”
Joseph Panicci
FOUNDER AND MARKETING EXPERT